Many of us use email but in our minds, it is relegated to the back of something just taken for granted that is there for us to use. But as every digital marketer knows, email marketing is the very foundation of what they do.
However, that applies not only to email marketers but almost any job role that integrates digital marketing functions. That expands the scope to include more people such as website or blog owners, sales staff, and more.
If you’re still not sure how this element fits you at this point, we’ll simplify it with one question…
Do You Need Email Marketing?
If you need sales leads, website traffic, or anything else that requires you to reach as many people as possible quickly, then you need to do email marketing.
Whether you don’t have direct access to people or don’t have direct contact with them at the time or if you can’t reach them directly at any time, email marketing is what helps you stay in touch with them.
By composing one email that tinkers with multiple settings and is one click away, you can reach and touch someone regardless of time, coverage of information, or availability.
What Can Email Marketing Do for You?
Email marketing has an estimated return on investment ( ROI ) of 3,800% which means that on average, every dollar invested in email marketing generates a profit of $ 38. Apart from just a financial perspective, there are many other beneficial aspects of email marketing such as;
⇀ Wider Reach
Website visitors come and go, but once they leave many never return. By collecting email information from your visitors, you will be able to contact them again in the future.
With an email list you send out a whole list of valuable content they might have missed. You can also get additional traffic when some choose to follow a link back to your site based on the information sent to them.
⇀ Sales Increase
Email conversions have been observed to outperform social and organic search traffic. The sales will increase either online or in-store as a result of what users read in email, for example, getting special offers or exclusive prices.
⇀ Perfect Your Operations
Because email marketing is based on statistics, this data can be collected and analyzed. The information can then be used to further enhance your email campaign for increased effectiveness. For example, learn about the likes, dislikes and interests of your user base and send them relevant material.
5 Best Email Marketing Platforms
There are tons of email marketing systems available today and you’ll find it hard not to hit them with a rock (if knocked off). Like any business hosting platform — choosing the right email marketing platform can be a chore, so I’ve tested and selected five of the best email marketing services.
Many of the Email marketing systems will have similar features, but almost all of them have free trials. I highly recommend signing up and testing it before you buy just to see if the system is right for you.
ActiveCampaign is a solution for advanced email marketing activities. This software offers an all in one marketing tool and is one of the best email marketing tools out there. With this tool, you can edit emails for newsletters, create marketing campaigns, and connect you with customers by creating great experiences. This software provides a set of templates used to package the content of your e-mails.
From simple marketing campaigns to sending broadcast emails, ActiveCampaign also has features in it that you can adjust according to the conditions you want. Let’s say you want to create a “Welcome email” when your prospect signs up for your site’s newsletter form. You can also send emails to a more specific audience by dividing the audience segments in your contact database.
Not only that, ActiveCampaign also offers other features such as an autoresponder, providing an email funnel, scheduled email, and AB testing (AB testing) by separating the two types of email that will be sent to your contacts for the purpose of viewing. which emails are more effective than others.
Starting Price: Free Trial for 14 days and lite plan starting at $ 9 / mo
Best For: Small to large businesses and companies with special requirements such as event management
GetResponse checks all the right boxes for an email marketing system. You can upload a mailing list to their server then compose your marketing letter to send to the list. Even automation is taken care of and there is a comprehensive suite of analytics for your data collection needs.
They currently have around 350,000 customers in 183 countries worldwide and sell themselves as one of the easiest to use on the market. Very high availability, thanks to localization into 27 languages so that almost anyone from anywhere can use it. If you run into a problem, support is available via live chat, phone, and email (of course!).
Their packages are separated based on the number of emails in your database, but all the core benefits of the GetResponse system are available for all plans. These include free templates, responsive email (so viewing on mobile will be taken care of too!) And email segmentation for more effective marketing.
Starting Price: Free trial for 30 day and plan starting at $ 15 / month for 1,000 subscribers
Best For: Small and large businesses
Founded by Tom Kulzer in 1998, AWeber can be considered a pioneer of the industry and currently serves around 100,000 clients. It performs well in its primary function as an email marketing system and offers good integration with a number of other decent software.
It’s still a solid solution, especially if you have basic needs and don’t want to be overwhelmed by clutter rather than ‘we have it all!’ system offered. You can import multiple file formats into their database and monitor your marketing campaigns as they are in progress, which is very useful.
One strong point about AWeber is its extensive selection of email templates, which is great if you’re new to the game. It also has very comprehensive customer support capabilities that have been award-winning over the past three years at the US National Customer Association Stevie Awards.
Starting Price: 30 days free trial and followd by $ 19 / mo
Best For: Individual or Personal Blogs, Professional Blogs, Small Businesses and Entrepreneurs.
I remember MailChimp very well because it was one of the first email marketing tools I ever used. It’s very easy to use and has been around since the turn of the century (yes, that was!). Today, the email has gone a little off the radar for most hardcore email marketers but remains immensely popular with website owners and small businesses.
One of the main reasons is because MailChimp has a free plan, much like a model some website builders have followed. This alone makes it especially attractive to low-budget businesses who are still trying to harness the power of email marketing.
While there is a free plan, MailChimp doesn’t cut back on features and has extensive reporting capabilities along with a powerful visual template editor for your emails. There are also hundreds of integration possibilities for MailChimp and it offers a decent all-in-one email marketing solution.
Starting Price: FREE (500 contacts)
Best For: Professional Blogs, Entrepreneurs and Small Businesses.
Moosend can be an excellent choice for someone with a small email list, as it allows you to send unlimited emails to 1,000 subscribers per month. You get access to all of Moosend’s features and also have to start paying once you exceed the 1,000 subscriber limit (at which point you have created a successful list).
Moosend offers a custom sign-up form to help you build email list of your vistors. Also you can segment your email list which will take your email marketing to next level.
Moosend offers a user-friendly drag drop editor with a library of free templates. Besides, it includes several marketing tools to help you design your email form.
Starting Price: Free plan includes Up to 1,000 subscribers and unlimited emails per month and paid plans starting at $ 10 per month.
Best For: Any kind of Blogs, Entrepreneurs and Small Businesses
Again — nearly every email marketing system on the market has a free trial. I would highly recommend signing up and testing it out before you buy.
However, since these are my recommendations I would suggest that if your business is large then it would be a good idea to take a closer look at GetResponse & ActiveCampaign.If you run a blog, small website, or whatever, take a look at one of the top 5 email marketing systems I recommend.